My business is an online course for musicians in the music industry.
The mission is to assist those who have a desire to unlock and improve their own musical and performance gifts. I mentor, inspire, and guide my artists to their desired outcomes and goals.
The business vision is to encourage student artists to share and influence others with what they have learned. Through their music and performances they can inspire and lift others.
Clients online are a special niche. In my niche I’m looking for singers who want to be performers or in the music industry. I prefer artists who are already in the industry but not be making as much income as they would like. As far as research, marketing research is about all that can be done. It’s through Facebook ads and Google analytics. This determines which clients will be in my niche and ad preferences.
There are several services and products including lifetime access to all 4 courses. They can download them to their computer and keep them as well as access them online with a membership password.
Students have access to my private virtual Facebook community where they can get peer to peer support and ask questions, get guidance and be inspired by others.
There are weekly vocal tips, weekly affirmation, and strategic homework as well as hands on worksheets that help them learn faster and are a great resource especially when taking on professional work.
The courses are all $199 however the VIP package is $599. The pricing strategy is hoping that the artist will purchase the VIP package for two reasons. One: the plan only works if they use all 4 courses and I want them to be successful in their career. Two: I am hoping that whether they follow through or not, they will pick the price that makes more sense for what they are getting.
The delivery system for the product is all online through the LearnDash platform as well as WooCommerce. It is delivered weekly to their email inbox.
My goal has been to see how the marketing platforms and drip campaigns work. We are hoping that the website will attract at least 500 people a week with 1-2 purchases. If we can meet more than that then our goal raises. I like to work with groups as well so another goal is to be sure we get enough marketing going that we can create group masterclasses. The business wasn’t started too long ago so I’m still tweaking things but hoping that by the end of the year it will be prosperous and reach the goals I’ve set.
My plan for action is to continue to watch the analytics to see if my goals are being met. If not then the campaign, the ad, or the price has to change.
I don’t have any employees as this is just an online course that I am putting online.
I like to check my analytics about once a week and my inbox every day. I also have a couple mentors that I check in with for any suggestions or ideas.