DID YOU KNOW I'M WORKING ON MY MIS?

I recently graduated from SUU with my bachelors and am working on my MIS, Masters program and will be graduating December 2022.

I know, the MIS isn’t very familiar to many. It hasn’t been around for very long. In fact they created it for people like you and me. 

The MIS is Masters of Interdisciplinary Studies. In this degree program you get to pick 3 disciplines to focus on. My disciplines are Arts Administration, Non-Profit Management and Leadership. As you may know, I’ve owned 2 performing Arts Schools, have an annual national performing arts boot camp held in Branson, Missouri and I perform professionally. You can tell that my 3 disciplines pertain to my certain niche but also to my very concentrated career path I’m already following. That’s the beauty of this program, you can niche down so it’s more beneficial to you and what you are pursuing.

I had planned on going to get my Master’s degree in communication but when I saw the classes, most of them didn’t pertain to the path I was wanting to go. Just getting a paper that said I have. Master’s was not enough for me. I was looking for knowledge, knowledge that fits me full circle. I checked it off as a waste of time and money. When Melanie offered this program to me, I became excited and reenergized knowing that I could get more for my money, my time in being able to design my own Master’s Degree, getting more focused on what I need and want. 

The degree program offers classes from nearly every bachelor program offered at SUU. It’s a specialty program that you get to design just for you. I want to shout it from the roof tops that this program is for YOU! 

PERSONAL ELEVATOR SPEECH

 I’m an international singer and performer. I was the 2017 & 2018 International Vocalist of the Year AND 2017 & 2018 International Female Entertainer of the Year. I currently live in Cedar City Utah with my sweet husband and 4 beautifully talented children. 

I am an award-winning recording artist with two published CD’s, and a new CD in progress with original songs. I have toured Europe, China, Mexico and all over the United States, including a tour with renowned concert pianist Marvin Goldstein.  

I am passionate about youth and entrepreneurship. As such, I am the Founder of Center Stage Music & Performing Art Schools. I have enjoyed cultivating hundreds of students of all ages with opportunities to perform, travel the U.S., gain new experiences, study, and become passionate about the arts with numerous students on America's Got Talent, The Voice, The X-Factor and American Idol with several students signing professional contracts.

I was recently invited to present in Georgia for The Gospel Fest where I won the Crimson Music Award for Inspirational Gospel Female Vocalist of the Year. 

I have a 4 1/2 octave range which makes it easy to dip into many genres including Country, Gospel, Patriotic, Musical Theater, Opera & Inspirational Favorites. 

I am known to say, “I love making a difference in the lives of others while they make a difference in mine!”

When I am not out transforming society through music, I can be found gallivanting through mountains, dancing in the living room, and chasing my four amazing children. 

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Chenille
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MY PERSONAL MISSION

My personal mission is to keep a good balance of culture, adventure, business, passion, music, the arts, travel, learning, and laughing. 

I continue to be an incredible mother of my 4 beautifully talented children, while creating memories and engaging in every moment we have together. 

I cherish depth, faith, open communication, intuitiveness, intelligence, and progression for myself and others. 

FINAL SWOT ANALYSIS

In Nashville Tennessee my business is to teach musicians how to produce more income in the music business by coaching them through vocal, performance and creating entertainment venue opportunities and skills. 

The environment as of 2019-2020 the population of Nashville Tennessee was 694,144 people. The music industry in the area creates more than 56,000 jobs with income streams of more than $3.2 billion annually (May 2019). 

The industry is vast! It covers a huge population however I am seeking the few musicians who are already making an income with their talent but want to make a substantially larger amount and be proactive in the actual music industry. 

The music industry in Nashville covers many genres including gospel, country, contemporary and more. Nashville also has the highest concentration of music industry establishments in the nation. Four times more music industry employment than any other US city (Jan 2022).

•Strengths
oI am a professional singer and performer so I have an intense passion for musicians and what they have to go through to be where they are.
oI have been in their shoes. Making money as an artist is not easy. There are some real strategies to making it big if you know what to do.
oI have a great track record. I have numerous students with industry contracts and have been seen on America’s Got Talent, The Voice and American Idol. Several work with industry professionals all over the world. 
oI have a website set up to teach courses so I myself am more strategically ready to take on any artist. 
•Weaknesses
oMarketing is a huge issue. It’s pricey and you have to know your target and niche. My target is easy to nail down but difficult to find.
oA lot of musician don’t have a lot of money to put toward their “want to be career” If they are serious they will make it work and I can get them there but they have to be willing to spend the money. 
o Time and Effort! A majority of musicians aren’t consistent. The weakness is in their ability to focus and take the time to make a change. They have to be willing to make the effort. 
•Opportunities
oOnline courses
oOnline coaching
oOne on one’s
oWorkshops
oSeminars
oAdded performances
oBootcamps
•Threats
oInternet connection- if it goes down or the artist doesn’t have a good connection it threatens the progress and availability factors.
oWhen the economy goes down so do the clients funds.
oI am the boss. If I have an issue with health, family or resources the business comes to a stop for that time.



References

https://www.visitmusiccity.com/explore-nashville/about/statistics May 2019

https://nashtoday.6amcity.com/top-industries-nashville-tn/ Jan 2022





FINAL STRATEGIC PLAN

My business www.SassyClassyChenille.com is an online course for musicians in the music industry. 

The mission is to assist those who have a desire to unlock and improve their own musical and performance gifts. I mentor, inspire, and guide my artists to their desired outcomes and goals. 

The business vision is to encourage student artists to share and influence others with what they have learned. Through their music and performances, they can inspire and lift others.

Clients online are a special niche. In my niche I’m looking for singers who want to be performers or in the music industry. I prefer artists who are already in the industry but not be making as much income as they would like. As far as research, marketing research is about all that can be done. It’s through Facebook ads and Google analytics. This determines which clients will be in my niche and ad preferences. 

There are several services and products including lifetime access to all 4 courses. They can download them to their computer and keep them as well as access them online with a membership password. 

Students have access to my private virtual Facebook community where they can get peer to peer support and ask questions, get guidance and be inspired by others. 

There are weekly vocal tips, weekly affirmation, and strategic homework as well as hands on worksheets that help them learn faster and are a great resource especially when taking on professional work. 

The courses are all $199 however the VIP package is $599. The pricing strategy is hoping that the artist will purchase the VIP package for two reasons. One: the plan only works if they use all 4 courses and I want them to be successful in their career. Two: I am hoping that whether they follow through or not, they will pick the price that makes more sense for what they are getting. 

The delivery system for the product is all online through the LearnDash platform as well as WooCommerce. It is delivered weekly to their email inbox.

My goal has been to see how the marketing platforms and drip campaigns work. The goal is for the website to attract at least 500 people a week with at least 1-2 purchases. When the goal is met, it will be assessed and more marketing and goals will be raised. Working with groups is another goal. Another plan is to create group masterclasses. 

The business wasn’t started too long ago so there is room for tweaking and improvements. The goal is to have enough revenue to raise the marketing and have at least 8 sales per month. 

The plan for action is to continue to watch the analytics to see if the goals are being met. If not then the campaign, the ad, or the price has to change. 

At this time there are no employees as this is just an online course ran by one sole person.

Analytics will be checked once or twice a week and the inbox checked daily. 

Mentors are a big part of improvement and progression and will be advised for any suggestions, ideas or motivations needed.